How Pinterest Drives Lasting Growth?

Thank you for joining. I was initially very skeptical, as many people sell things online, some knowledgeable and some not. Getting to know you through free challenges showed me you truly know your stuff and are generous with your information. Please introduce yourself and your business.

My name is Sher, and my business is Whole Circle Studio in New Haven, Connecticut. I am a designer focused on fiber arts, especially quilting and embroidery. I design patterns and kits, and I teach. My business has both in-person and online aspects, selling directly to consumers and wholesale to shops through distributors, using PDFs, print, and Zoom.

What made you seek help with Pinterest marketing for your business?

I started my business in 2015 and got a Pinterest business account early on. As social media grew around 2018-2019, I focused more on Instagram and Facebook, letting Pinterest run passively. Even then, older pins drove traffic. In recent years, I felt burnt out on social media, wanting content to last longer than the short attention span there. I returned to Pinterest but realized things had changed, and I lacked best practices. I found you years ago, participated in your free challenges three or four times, always gaining inspiration. I bought a lower-priced tool kit, which was helpful. Last fall, I participated in a challenge again and then signed up for the Pin Potential class. The timing was right; I was ready to commit after testing consistency with pinning daily.

Before joining Pin Potential, what did Pinterest look like for you?

I was aiming for consistency, like one pin a day, from the free challenge. There were still missing links. The class taught me deeper strategies for creating meaningful pins and content. It goes beyond just Pinterest, first taking a step back, which I appreciated. Even six months later, I have notes to revisit. It's an evolving process, like all marketing.

Did you have hesitations about joining the course?

I am not a course-taker; I'm a DIYer. I'm very skeptical because many people sell things, and some don't know their stuff. Getting to know you through challenges showed you are knowledgeable and generous. My business has ups and downs, and I'm in it for the long haul. Social media algorithms change, but Pinterest seems more long-term. I wanted to invest in best practices to make my content Pinterest-worthy, so it pays off months and years from now. It's about patience, which I'm not always good at, especially with business investments.

What aspects of the course stood out?

I liked that it was more than I expected. The modules allow you to work at your own pace. I took it six months ago and can go back. I really appreciated the expert guests, like a blogging expert, which got me thinking about broader aspects. Everything fit into the larger puzzle. The weekly live calls where I could ask questions were invaluable. Having direct access to you, the instructor, was crucial and different from other courses where you might not interact with the main teacher. I felt very supported.

What was your biggest struggle with Pinterest before the program?

Knowing what to pin in a meaningful way. I needed reassurance I was on the right track and that it's okay to test things. Also, patience—understanding results aren't instant. You gently challenged us to think deeper about what to pin. For instance, video accelerates results, though it takes time. As an artist, translating physical art online can be hard, but video offers a 3D, immersive experience many aren't leveraging.

For those hesitant about capacity or time, could Pin Potential offer quick wins?

Yes. The core video content is self-paced. When I took it, there were 9 or 10 weeks of live calls, which fit my timing. You can extend access for extra time. It didn't feel rushed; you don't have to implement everything overnight. Lifetime access to the core training is included, and the course evolves with updates. The AI assistants for writing, like trained bots for pin descriptions, were genius for getting started, especially for a visual person like me. I have that page bookmarked.

Do you feel Pinterest is more achievable now?

Yes, I feel more confident. I'm refining content and putting myself in the user's experience. I've gotten faster, though I'm still figuring out my optimal workflow. You demonstrate systems, but it's okay if I don't use tools like Canva. Every month, it gets a little faster. I've seen my impressions go up. I don't get as anxious about dips in saves anymore because I now look at metrics year-over-year. For example, I noticed January and February were higher last year, then dipped in March, and saw a similar pattern this year, but overall numbers are higher now.

Who would you recommend Pin Potential to?

People committed to their business for the long term, who have patience and understand results come in 6 months to a year. Anyone in any industry curious about analytics and data, who wants help parsing it. Those who want to be challenged beyond just putting up a product photo and expecting immediate sales. I don't get many direct sales from Pinterest, but I get awareness. People find me, come to my website, sign up for my newsletter through blog content, and might become customers later. It's top-of-funnel awareness. It's not for someone wanting immediate results. It's for those interested in building a funnel, creating awareness, generating content ideas, and attracting people who may eventually purchase.

Thank you for sharing your experience. It helps others on a similar journey, shifting from in-the-moment social media to future investments. I appreciate your time.

Thank you, Megan. You are generous with your knowledge. Coming from a skeptic, I would take the class again.